As many of you know, we have just launched our Naomi Collection! (Naomi because you’re going to feel like a supermodel when wearing it!) ... you're welcome.
Our team have worked long and hard on this colour palette for our customers all across the world. Some love dark colours, some love muted colours and others love bright coloured hijabs. Taking all our customer feedback in to account, we created a spectrum of 20 beautiful colours for you to choose from.
HOW IS IT MADE?
It made from 100% high quality viscose. Viscose for those that don’t know, is made by extracting cellulose from the natural raw material of wood pulp before it is then broken down, processed and transformed into this beautiful fabric you now know as our Naomi Collection.
WHY VISCOSE?
Viscose is great as hijab due to the fact that it is both airy and breathable - perfect with Spring Summer fast approaching.
TELL US MORE...
We have designed and manufactured our Naomi hijabs using a high twist weaving technique.
We worked closely alongside our manufacturer in India to produce this collection. It was reassuring for us as a company to see that the fabrics were being produced on site and that workers were being treated properly throughout the whole process.
As a company we are very focused on the ethical aspects of production and we strive to ensure our collections are ethically made. Our manufacturers also believe strongly in the rights of workers, so our values and ethics as a company aligned really well.
As you can see in the images below, our manufacturers have their own looms on site, which is where our fabric was created using a high twist weaving technique.
Once woven, it then dyed and transformed into the fabric we know and love which is our Naomi Collection!
By using a high twist weaving method, it ensures that the fabric is a really good sturdy quality and very robust.
The surface of the fabric is lightly textured due to how the fabric has been woven (high twist technique) so it’s really great for holding styles. For this reason, it allows for the fabric to grip really nicely when styling. It also holds and drapes beautifully, something viscose is well known for.
It is super comfortable to wear as well as breathable too, which is one of the reasons we designed this collection. We always want you to feel comfortable when wearing the hijabs you purchase from us and to know that we design our collections with your comfort in mind.
CARING FOR YOUR NAOMI HIJABS
As viscose is a highly-absorbent fabric, hand washing or machine washing this hijab is an absolute no no.
When 100% viscose becomes wet, it becomes very delicate and can easily be damaged if not handled with care. If you were to submerge this hijab in water, the fabric to become heavy forcing it away from the beautifully stitched edging over time, due to the abrasive nature of a machine wash or hand wash.
The fabric should be cared for properly - just like you would care for a beautiful silk, this hijab too must be dry cleaned only. So please do bear this in mind when it comes to caring for your Naomi hijabs.
We have partnered with I HATE IRONING.com, an online dry-cleaning service that we know to be trust-worthy and reliable. They collect your items from your door and deliver them back to you within 24 hours (if you wish).
We would only ever join forces with another company that we know are just as dedicated to their customers happiness as we are. You can find all details on our special offer in partnership with I HATE IRONING.com by clicking on the following image:
If you wish to use your own local dry-cleaning service, we do advise that you state it is 100% viscose when having your Naomi hijab dry cleaned, as a care label has not been included due to the unforeseen delays and impact COVID-19 had on our factories in 2020.
Many factories unfortunately had to close for long periods of time, which included ours, so do let your dry cleaning service know in advance that it is 100% Viscose, just for safe measure.
It is a stunning collection and we know you beauties will just love it!
If you haven’t yet checked our our Naomi Collection, what are you waiting for!
Now available to purchase in 20 beautiful colours.
If you have any questions about our Naomi collection, you can reach our team at info@awra.co, we are always happy to help you.
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You can also read our blog: HOW TO CARE FOR YOUR NAOMI HIJABS THE RIGHT WAY