Founded in 2012, AWRA originally launched as 'awra hijabs' and has since grown into one of London's leading modest fashion brands.
March 2019 sets a new milestone - the launch of our clothing line and rebrand. We are a team passionate about designing modest garments in-house, that are both loose in accordance to islamic dress, whilst still maintaining style. Our clothing is heavily influenced by casual/urban trends, ideal for layering and mainly comfort - everyone's best friend.
Our name AWRA is an arabic term referring to the areas of the body that are required to be covered in islamic practice. We only ever stock large sized hijabs and design clothing in accordance.
Our brand vision aims to provide our customers with good quality items & great customer service. We try our best to provide different price points for customers with different spending limits so everyone can comfortably shop here at AWRA.
We work ethically with manufacturers and suppliers from start to finish, everyone is treated and paid fairly - one of our brand values.
Our packaging can be recycled and is also biodegradable, as we understand how important it is for fashion brands to be aware of the Earth and how our production processes can either support or destroy the environments we live in.
We are continuously educating our team on how we can better develop our materials and practices in order to be more environmentally friendly as a company. We are also no longer introducing harmful materials such as polyester into our future collections and we aim to work mainly with natural and sustainable fibers.
WELCOME TO AWRA