Founded in 2012, AWRA originally launched as 'awra hijabs' and has since grown into one of London's leading modest fashion brands.
March 2019 sets a new milestone - the launch of our clothing line and rebrand. We are a team passionate about designing modest garments in-house, that are both loose in accordance to islamic dress, whilst still maintaining style. Our clothing is heavily influenced by casual/urban trends, ideal for layering and mainly comfort - everyone's best friend.
Our name AWRA is an arabic term meaning the areas of the body that are required to be covered in islamic practice. We only ever stock large sized hijabs and design clothing in accordance.
Our brand vision aims to provide our customers with good quality items & great customer service.
We work ethically with manufacturers and suppliers from start to finish, everyone is treated and paid fairly. Our packaging is recyclable and biodegradable, our impact as a brand on the environment matters to us.
WELCOME TO AWRA